We as founders met at the Hamburg based food startup purefood GmbH. Back then, we started working on field force with a low five-figure annual turnover. Six years and many sleepless nights later, we had secured pretty much every account in Germany and Austria, placed our three impact brands across six different categories and 780 SKUs in over 8.000 stores, and built up a team of 16 sales representatives and 6 key account managers. This way we increased our annual sales by three hundred times in our roles as Head of Sales, Team Lead Key Account, Head of Finance & Operations and Managing Directors.

​

​​​​​Long story short: It was time for a new adventure.​​

 

Time to finally use our expertise and network to create the company that we wished we had - one that could

have saved us a lot of nerves and money: A next Generation strategy, sales & distribution agency that is dedicated to support food brands with positive impact in establishing themselves in the German retail market. Transparent and on equal footing, aiming to transform consumer behavior in Germany with your impactful brands and products.