FROM ENTREPRENEURS
FOR ENTREPRENEURS

We've spent years building food brands like lycka from the ground up, so we know how tough it is to establish story brands in food retail. After getting burned by traditional agencies ourselves, we reimagined the system and now offer you the shortcut we wish we had back then.
We understand the challenges that food companies face and use our expertise to provide you with a story-driven sales team for retail that doesn’t just sell products but also ideas, stories, and values!
Ente, Lukas and Nik
OOHA SERVICES
NEXT- GEN SALES APPROACH
STRATEGY &
KEY ACCOUNTING
Strategic development driven by the right KPIs, leveraging data collected daily from over 350 meetings with key decision-makers in German retail. Using this network and tailored strategies, we ensure successful listings for your brand.
IN HOUSE
FIELD FORCE
We have a KPI-driven, target-focused in-house field force team located in every key city, operating in urban areas to maximize the impact of each visit. Our partners, who often share similar customer groups, benefit from this collaborative, urban-driven approach.
INVOICING & DISTRIBUTION
We'll act as your German entity and take over your invoicing and distribution process, with all the technical and legal boxes checked for doing business quick in Germany. Having our warehouse in Hamburg, we can process dry goods to all major German and Austrian retailers.
REPORTING & FEEDBACK
Beeing a best in class agency when it comes down to data analytics, we share insights live and completely transparent via Power BI, so you get better in what you do.
OUTTAKE OF OUR RETAIL PARTNERS
















HOW WE ROLL
HOW WE ROLL

We know what it takes to succeed in the competitive German and Austrian food retail market because we’ve done it ourselves. After building a food company from scratch, introducing seven product categories to all major retailers, and growing our team from 4 to 70 people, we learned what it takes to scale a brand from zero to high seven-figure revenues.
Today, we’ve turned this experience into action by founding a next- Gen sales agency for food retail.
FROM ENTREPRENEURS
FOR ENTREPRENEURS
Behind every successful brand stands a strong network of dedicated experts. With years of experience and deep connections to logistics partners and local marketers, we guide you from market entry to national retail success. Our team of over 20 in-house sales experts doesn’t just execute strategies; we build partnerships rooted in trust, passion, and a shared belief in your product’s potential. Together, we create a lasting impact on the shelves - and in the hearts - of German and Austrian consumers.
WE KNOW
THE PEOPLE
We don’t just work with brands; we believe in them. Every product we bring to the shelves represents a step toward a greener, more sustainable future. For us, it’s personal: we share 1% of our revenue with the ooha team, giving every member a chance to contribute to causes they care deeply about. By partnering with us, you’re not just scaling your brand - you’re joining a mission to make the world a little better, one product at a time.
WE GOAT
THE SWAG
WE BREATHE
DATA
We are fully data- and AI-driven, optimizing lean sales processes to unlock the potential of 12,000 German retail stores. Our field force gathers and processes real-time data, providing deep insights into market trends, consumer behavior, and growth opportunities.
With this approach, we ensure informed decisions and measurable results for your brand in the German and Austrian food retail market.
You have a mission that is not only delicious but also benefits the planet & people and you want to scale it in the German speaking food retail market?
Then contact us, and we will find a way to make it happen.