WE PUSH IMPACT & LIFESTYLE BRANDS ON
GERMAN SHELVES
ooha is a boutique sales & distribution agency for lifestyle and impact food and beverage brands in German grocery retail. Own field force. Direct lines to the buyers. A deliberately small portfolio. Warehouse in Hamburg.
HOW WE ROLL
FROM ENTREPRENEURS
FOR ENTREPRENEURS
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We've spent years building grocery retail brands like lycka from the ground up, so we know how tough it is to establish story brands in grocery retail. After getting burned by traditional agencies ourselves, we reimagined the system and now offer you the shortcut we wish we had back then.
We understand the challenges that F&B companies face and use our expertise to provide you with a story-driven sales team for retail that doesn’t just sell products but also ideas, stories, and values!
Ente, Nik and Lukas
WHAT WE DO
TWO WAYS
TO WORK WITH US
Most distributors move boxes and hope retail sells them. We built ooha differently: mixing a sales agency + distributor setup, having 40 in- house salespeople with own key account management and a national in-house field force first, distribution around it.
SALES AGENCY
The engine itself: we become your sales team for German and Austrian grocery retail - strategy first, then execution in store.
STRATEGY & KEY ACCOUNTING
Growth plan, forecast and account strategy - then we pitch your brand to national and regional buyers. Rule of thumb: first pitch out. Three months later - first product on shelve.
IN- HOUSE FIELD FORCE
Our own reps in store: shelf placement, secondary placements and coverage of independent retailers.
LIVE REPORTING
Transparent KPI reporting and first-hand market insights - you always know what happens on shelf.
DISTRIBUTOR
Full route to market for brands entering Germany - import, warehousing, deposit handling, invoicing. Powered by our 40 people in- house sales agency.
IMPORT & LOGISTICS
Warehousing in Hamburg, order handling and delivery into the retail systems.
DEPOSIT & COMPLIANCE
German deposit (DPG) registration and handling, packaging compliance — solved before launch
TRADE MARKETING & INVOICING
POS activation, launch campaigns and clean invoicing towards retail.
SELECTED RETAIL
PARTNERS
SELECTED PARTNER
BRANDS
BUILT LIKE A STARTUP.
RUN LIKE A MACHINE
We know what it takes to succeed in the competitive German and Austrian grocery retail market because we’ve done it ourselves. After building a FMCG company from scratch, introducing seven product categories to all major retailers, and growing our team from 4 to 70 people, we learned what it takes to scale a brand from zero to high seven-figure revenues.
Today, we’ve turned this experience into action by founding a next- Gen sales agency for grocery retail.
FROM ENTREPRENEURS
FOR ENTREPRENEURS
We don’t just work with brands; we believe in them. Every product we bring to the shelves represents a step toward a greener, more sustainable future. For us, it’s personal: we share 1% of our revenue with the ooha team, giving every member a chance to contribute to causes they care deeply about. By partnering with us, you’re not just scaling your brand - you’re joining a mission to make the world a little better, one product at a time.
WE GOAT
THE SWAG
Behind every successful brand stands a strong network of dedicated experts. With years of experience and deep connections to logistics partners and local marketers, we guide you from market entry to national retail success. Our team of over 20 in-house sales experts doesn’t just execute strategies; we build partnerships rooted in trust, passion, and a shared belief in your product’s potential. Together, we create a lasting impact on the shelves - and in the hearts - of German and Austrian consumers.
WE KNOW
THE PEOPLE
WE BREATHE
DATA
We are fully data- and AI-driven, optimizing lean sales processes to unlock the potential of 12,000 German retail stores. Our field force gathers and processes real-time data, providing deep insights into market trends, consumer behavior, and growth opportunities.
With this approach, we ensure informed decisions and measurable results for your brand in the German and Austrian food retail market.
FIRST PITCH OUT.
THREE MONTHS LATER
- FIRST PRODUCT ON SHELVE.
Tell us about you and your brand. We'll tell you honestly if it suits our concept and if German grocery retail is ready for it - and how we'd get it there.